Who is SELF?

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SELF. is an artist who created an eponymous brand rooted in streetwear & graffiti. SELF., which is also an acronym for Stay Elevated Live Free, was founded in 2016 with a mission to inspire and empower people to take charge of their own lives and invest in themselves. The clothes are designed to be comfortable and stylish, yet have a real message behind them that speaks to the wearer. SELF. is more than just fashion, it's a walking expression of the wearer's identity and their commitment to taking ownership of their own lives. A quote from the artist, " I know they sold us fairytales , but let's be honest, Nobody is going to save you, save yourSELF. " It's a reminder for all of us to wait for no one, only we can change our lives. "